Friday, 12 November 2010


The Brief: Album Promotional Package

You are being commissioned to produce a promotional package for the release of an album, to include a music promo video for an album track, together with two of the following three options:

• a website homepage for the band;
• a cover for its release as part of a digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).

For the Music Promo Video you will need to work in groups no larger than four and each student in the group should explore all of the different roles and responsibilities involved in the production but will be expected to take responsibility for one of the roles. The Music Video will need to promote the image of the band and reflect the genre, pace and mood of the song.

You will need to consider and mention what sort of institution it would sit within and the TV
Channels/Websites the Pop Promo could be distributed on. You will also need to consider the look and feel of the whole package and make sure that it is a promotional package not 3 entirely separate pieces of promotion. This work is all done as a group and everyone again must also play a role.